With just passing the year and a half mark, Blackout Bands has faced an up hill battle. Taking an idea from nothing, and creating an entirely new category of stylish sleepwear has been quite a journey. With a pseudo sunglass, as well as a pseudo sleep mask, its been difficult to find a defined category. So what happens if you can't place yourself in a category? Well you simply create one!
Launching this month in Hudson News Stands, we've gone from just a cool new product, to a staple in the travel world. So why are so many people now using Blackout Bands? Kellan Lutz originally developed the idea in 2013 while flying to Canada to shoot a feature film. As a trendsetter and inventor, Kellan set out to make sure he wasn't photographed wearing a female driven fashion product. And to add, who would even think about sleep masks being feminine? As the Co-Owner of Abbot + Main, a Venice California clothing line that specializes in southern California comfort, Kellan saw a niche for sleepwear. With a female targeted Blackout Band on the horizon, Blackout Bands have evolved into something that had changed what people have been settling on for decades.